Nyxaris
A sharper brand identity that elevates Nyxaris’s presence and builds recognition across every aspect.
Industry
Film Production House
Scope of work
Brand Strategy & Identity Design
ChallEnge
Nyxaris had a name, but not yet a visual identity or strategic foundation to give it meaning and distinction. The existing logo was simply the name set in a typeface, without a considered wordmark, colour system, typographic direction, or a clear brand point of view.
It felt more like a placeholder than a brand with a personality of its own.
Goal
To define Nyxaris at both a strategic and visual level. We developed the brand strategy to establish a clear foundation for how Nyxaris should position itself, communicate, and be perceived, and then translated that thinking into a minimal, recognisable visual identity.
The goal was to create a system where a few carefully considered choices could do the heavy lifting.
output
We began with brand strategy, defining Nyxaris’ positioning, personality, and visual direction before moving into the identity design. At the centre of the system is a distinctive wordmark designed specifically for Nyxaris, giving the name a visual character of its own.
The wordmark became the foundation for a pared-back identity system built through colour and typography. Together, these elements create a cohesive and flexible visual language that can adapt across the agency’s work while maintaining a strong, recognisable presence.
